ARTIST / DESIGNER

1978-1987

1 9 7 8 − 1 9 8 7

The late 70s and early 80s brought some exciting challenges to Reis’ design firm. He created graphic visual identities for two notable San Francisco restaurants to brand their establishments. The first was the posh landmark Old Poodle Dog seeking a light and contemporary twist for their elegantly remodeled French eatery. The second, Square One, was a new restaurant in a slick, modern glass and marble space presenting fresh Mediterranean-inspired cuisine. Proprietor Joyce Goldstein wanted an understated elegant design.

During this decade of exciting challenges, Reis co-founded a wholesale company to design and develop simple paper, wood, and fabric products for the trending homewares market. Porcellana products included kitchen apparel, gift wrap, stationery and gift items with a warm rustic aesthetic. Reis’ innovative packaging designs for Victorian Pantry received international acclaim and helped the company become a leader in the high-quality gourmet food market. 

Victorian Pantry Gourmet Product Packaging   “Gerald Reis’ work for Victorian Pantry and Porcellana are perfect examples of his Virtuoso Bravura of evoking precise memories beyond mere revivalism. His designs are able to relate to a tradition and transform it into a new context, but with the sense of vital strength and impact of our time.”    Massimo Vignelli 1985

Victorian Pantry Gourmet Product Packaging

“Gerald Reis’ work for Victorian Pantry and Porcellana are perfect examples of his Virtuoso Bravura of evoking precise memories beyond mere revivalism. His designs are able to relate to a tradition and transform it into a new context, but with the sense of vital strength and impact of our time.”

Massimo Vignelli 1985

Porcellana Decorative Homeware Products

Porcellana Decorative Homeware Products

Old Poodle Dog Restaurant Logo 1984

Old Poodle Dog Restaurant Logo 1984

Square One Restaurant Logo 1984

Square One Restaurant Logo 1984

San Francisco Museum of Modern Art and War Memorial Opera House Banners 1980

San Francisco Museum of Modern Art and War Memorial Opera House Banners 1980